Foods & Drink

ASMI marks 4 decades of marketing Alaska seafood

Industrial fishermen, processors, biologists and others engaged in Alaska’s multi-million-dollar seafood industry will obtain virtually Nov. 9-11 for the All-Hands-On-Deck meeting, to critique the worries and triumphs of 2021 and approach for the coming year of marketing and advertising Alaska seafood all over the world.

The function, generally held in particular person at the Hotel Captain Cook dinner in Anchorage by the Alaska Seafood Advertising and marketing Institute, will be held pretty much when once again due to the fact of the international novel coronavirus pandemic.

This becoming its 40th anniversary yr, ASMI will also rejoice in the coming weeks with other functions, which include interviews with some of the entity’s previous leaders and the sharing of a curated collection of its very best recipes for the state’s iconic seafood species

The full interactive party will be recorded and designed out there just after the meeting on the ASMI web page at, as are the 2018-2020 conferences, like a Zoom webinar attendee tutorial on how to navigate the convention site and take part.  As speakers make their displays, contributors may perhaps post typed questions for speakers.

About 250 attendees participated in the 2020 digital meeting.

Staples of the All-Fingers-on Deck are the common session, plus studies on ASMI’s worldwide promoting program, domestic marketing program, seafood complex software, world meals aid program, communications method and the RFM, or Dependable Fisheries Administration, certification system.

There are also specific reviews from ASMI’s halibut-sablefish, salmon, shellfish and whitefish committees and a cooking demonstration.

The standard format involves a working day of welcoming and orientation, with a presentation from ASMI’s govt director and a industry outlook presentation by a fisheries economist.  The next day is frequently devoted to presentations by species committees, and the 3rd day by committees engaged in worldwide and domestic marketing and advertising, sustainable fisheries, food items aid, seafood technological know-how and much more.

The ASMI board commonly fulfills on the fourth day to set strategic priorities for the coming calendar year.

Final yr proved a notably demanding and expensive 1 for the seafood industry as it grappled with how to harvest and course of action the catch in the throes of a pandemic in a method that stored harvesters, processors and the communities they labored in protected.  Whilst the identical efforts had been in spot for the 2021 time, the marketplace experienced the gain of preparing in advance, centered on their successes and failures in 2020, and the availability of COVID-19 vaccines.

All-Hands-On-Deck is hosted by the Alaska Seafood Promoting Institute, a general public-private partnership involving the state of Alaska and the Alaska seafood field, founded 40 a long time ago to foster financial development of the state’s renewable pure source in the competitive, market place-driven meals business.  ASMI was established by state statute in 1981 to ensure that Alaska’s sustainable wild seafood retained its aggressive benefit in the world-wide market. It’s seven-member board latest is led by Jack Schultheis, chair of Kwik’Pak Fisheries with Allen Kimball, vice-chair of Trident Seafoods Mark Palmer, of Ocean Beauty Seafoods harvester Tomi Marsh Michael Erickson, Alaska Glacier Seafoods harvester Alf “Gus” Skaflestad and Richard Riggs, Silver Bay Seafoods.

Ex-officio customers are Lt. Gov. Kevin Meyer, point out senators Peter Micciche, R-Soldotna Gary Stevens, R-Kodiak and Lyman Hoffman, D-Bethel and state representatives Chris Tuck and Geran Tarr, each D-Anchorage and Julie Anderson, commissioner of the Alaska Division of Commerce, Local community and Financial Progress.

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